In Ovo combines animal welfare and efficiency by offering biotechnological solutions to the poultry industry. We currently focus on a long existing problem in hatcheries: the killing of one day old male chickens. Our solution, a gender screening in the first half of the breeding process, has several advantages. It prevents a lot of stress the chickens experience during the current manual gender sorting process, reduces the energy consumption and CO2 emission of the hatchery and above all, it prevents the need to kill one day old chickens. In order to reach our goals, we collaborate with research institutes, poultry businesses, governments and NGOs, to come up with solutions that provide solutions for every stakeholder.