LBSP Favicon
Explore all events

LinkedIn Lab: Optimizing Your Sales Process Using ChatGPT

Date: September 25, 2025
Time: 15:00–17:00 CEST
Location: PLNT Leiden
Audience: Marketing and BD professionals in Life Sciences
Cost: Free (15 seats available)

As budgets tighten and expectations rise, business development and marketing professionals in life sciences are expected to deliver more with fewer resources and less time. LinkedIn remains one of the most effective channels for building visibility and trust; however, creating consistent, relevant messaging remains a challenge for most teams.

This workshop is for professionals who want to integrate ChatGPT practically into their workflow. We will demonstrate how to utilize it to support key sales and marketing tasks on LinkedIn, from crafting more effective prospect lists and messaging to evaluating performance and refining positioning.

Less fluff, more leads. Less rewriting, more results.

What You’ll Work On

In 2 hours, we’ll guide you through focused exercises to apply directly to your sales and marketing flow:

    • Content Personalization & Framing – Adapt the same message for different audiences, tones, or formats
    • Profile Positioning – Matching your personal and company profile with your value proposition
    • Analytics & Performance Review – Analyze past LinkedIn posts to identify what works and why
    • Commenting & Engagement – Generate thoughtful comments to increase visibility and interaction
    • Lead Nurturing & Messaging – Draft and refine outreach messages and follow-ups that get replies
    • Company List Qualification – Upload lists of companies and let ChatGPT identify and prioritize top-fit leads
    • Profile–Value Proposition Fit Check – Upload your LinkedIn profile PDF and ask ChatGPT whether it clearly reflects what you offer and to whom

You’ll leave with practical tools you can apply immediately and the confidence to use ChatGPt to sharpen your work. We look forward to welcoming you to the session and growing a community of life sciences professionals who approach LinkedIn with clarity, intent, and a bit of creativity.

Details