Workshop: From User Insights to Product and Strategy

Discover how user insights can shape your product and guide your business strategy. With your innovative product or service, you aim to solve real user problems and build a thriving business. But without a deep understanding of user context and needs, you risk poor reviews, missed sales, and costly adjustments down the line. That’s why gathering early and frequent feedback from customers is essential—so you can boost your impact with greater confidence.

What does the workshop cover?

In this session, Tristan Weevers from Ignite UX will help you:

• Understand the connection between people and products

• Challenge assumptions and find ways to gather user insights

• Embrace a continuous cycle of learning and creating as a driving force behind product development and business strategy

And yes, don’t forget your user. Join in singing along with this classic tune and afterward, stay for the Q&A, networking, and a drink!

Practical details:

• Capacity: Up to 20 participants

• Suitable for: start-ups, scale-ups, and established companies

When & where:
Tuesday, September 9, 2025
3:00 PM – 5:00 PM (followed by a networking drink)
BioPartner 3, Galileiweg 8, 2333 BD Leiden

Register here