Marketing Director at GenScript

The Marketing Director is responsible for defining and developing the overall strategic marketing product positioning, and new products launch. This position will take the lead to identify the market trend, competition and product development, work with sales and R&D groups to drive growth in research reagent market. The focused market will be catalogue antibody, catalogue protein, catalogue ORFs, protein analysis reagents and research cell lines.

Responsibilities

  • Lead the product marketing team, including product managers and technical writers,to achieve annual product sales goals

  • Establish KOL and organize scientific seminars and connect them to GenScript’s R&D and product development groups to identify new product ideas and test new products

  • Maintain a user-friendly e-commerce and the product website with strong scientific content

  • Responsible for leading and developing members of marketing team including performance management, talent and career development

  • Work effectively across all departments, including Marketing Team,  R&D, Production,

  • Customer Support Team and Sales Team

  • At least Master’s degree in a life science discipline

  • At least 3-year experience in Marketing or equivalent 5-year commercial role experience (Sales,Project Manager, etc.) in pharmaceutical and biotechnology industries. Prior managerial experience in a commercial setting is a Must

  • Solid understanding of product line management, e-commerce, and branding

  • Solid understanding of research market, especially catalog antibody, protein or protein analysis reagents. Catalog antibody product experience is a Must

  • Excellent people skills to effectively interact with internal and external customers from diverse backgrounds

  • Excellent verbal and written communication skills

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