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If you want next year to bring real commercial progress, this is where to start. In this workshop, you will review your current marketing and BD setup, spot what is slowing growth, and build a plan that helps you focus on what actually works. The goal is straightforward: to create a clear marketing plan for 2026 and adapt to the Life Sciences Marketing Trends for 2026. You will use the JPP Marketing + BD Canvas to map your activities, align them with your goals, and turn insights into concrete actions. The result is a sharper, more structured plan that connects marketing with business outcomes, along with a clear list of next steps.
We start by creating clarity. You will define where your marketing and BD efforts stand today, turn that into a structured plan, and see how 2026 trends can strengthen it.
By the end, you will have a six-month roadmap and an actionable plan to start improving right away.