Workshop – Dealmaking 2.0

Join a 1.5-hour interactive workshop designed to help professionals refine their approach to dealmaking through two structured exercises. Participants will learn to identify their target audience, set clear objectives, and master sales conversations using a structured 7-step framework.

📍 Location: PLNT, Leiden
📅 Date: 27 February 2025
⏰ Time: 15:30 – 17:00 (+ Networking Drinks)

What to Expect

Exercise 1: Preparation
Successful dealmaking starts with the right foundation. In this exercise, participants will answer two key questions:

• Who is the target audience? Learn how to define and refine the ideal client or partner.
• What are the objectives? Set clear, actionable goals to maximize deal success.

Outcome: A personalized deal preparation framework to guide future negotiations.

Exercise 2: There You Are
This exercise will walk participants through a structured 7-step sales conversation, covering:

• Building rapport and setting the stage
• Identifying needs and positioning the offer effectively
• Overcoming objections and closing deals with confidence

Outcome: A proven 7-step conversation framework to apply in future sales meetings.

The 7-Step Sales Conversation Canvas
Participants will gain hands-on experience using the 7-Step Sales Conversation Canvas, a practical tool to map sales conversations, handle objections, and confidently close deals.

✅ Why it’s valuable? It provides a clear structure to navigate sales discussions while staying in control.
✅ What’s inside? A step-by-step framework to help define an approach, ask the right questions, and steer conversations toward a successful close.

Who Should Attend?

This workshop is ideal for business development professionals, startup founders, and sales leaders in life sciences looking to enhance their dealmaking skills with a structured, hands-on approach.

✅ Practical, no-fluff exercises
✅ Actionable tools for immediate application

Register here